This is Blur, a monkey I thought I’d saved from a life of poverty and strive in Malawi through the adopt-a-monkey promotion run by everyone’s favourite cereal manufacturer, Kellogg’s.
But it wasn’t to be. The joy of adopting little Blur was ruined moments after registering, when I discovered that little Blur was still available for adoption to other people – despite my possession of an authentic certificate of adoption.
Nowhere on the pack of cornflakes does it mention that you are in fact not adopting a monkey exclusively for yourself. So I decided I would not let it rest and contacted the Kellogg’s customer service people.
I made the story sound a little bit worse than it was, mentioning that I had children who had been heartbroken when I told them that we would have to share little Blur.
It took them a day to get back to me:
Thank you for your e-mail regarding our Adopt a Monkey Promotion.
There are not enough monkeys for everyone to have a monkey of their very own. When adopting a monkey you are obtaining a share of a monkey along with several other people. You, together with the help of Kellogg’s and other Kellogg’s consumers, are helping provide food and care for your monkey as well as the upkeep of the sanctuary where your monkey lives.
So there we have it, the Kellogg’s adopt a monkey promotion is a complete scam.
How can you help?
Although you have to share a monkey, I do believe that Kellogg’s gives the Born Free Foundation a financial contribution to their sanctuary when you sign up.
But the good news is, you don’t actually have to purchase three boxes of cereal to register – I just filled in the same code three times and was accepted into the programme.
Here’s what you need to do:
- Go to this link and select the monkey you want to adopt.
- Press ‘Adopt now’ when you’re happy with your choice.
- Fill in an email address and password (doesn’t need to be a working email address, as long as you can remember it when you need to log in).
- Choose the ‘Format 1′ code format.
- Type in ‘03′, ‘03′ and ‘MC’ in the boxes. Use this same code for the other two boxes.
- Congratulations, you’re done. You can now download your certificate of adoption and print out a large photo of the monkey you – along with 1000s of other people – have saved from a life of misery.
- Note when you log back on to the site there’s a cheeky ‘personalised’ message about your monkey, along the lines of ‘Blur is doing great!’…








Apologies for readers only interested in London stuff. This week it’s time for Richard E. Weed’s guest spot. In case you’re wondering, that ‘E’ stands for Easy.